Let's Get Started! — School Spirit Store

Let’s Get Started!

Welcome to School Spirit Store

We are so pleased you are here and we look forward to working with you to help you Stock your Spirit Store, Booster Stand, School Store…have the BEST Fundraiser ever, Give memorable Gifts and Awards, hand out Amazing Swag at your event, Build your Brand with prospective students and staff with Great Merch, Celebrate your class and staff, Publicize your event…all ideas with your custom imprint and in your colors.

We offer literally hundreds of thousands of custom products. Here are some guidelines and ideas to help you decide which products will work best for you. Please be sure to call on one of our knowledgeable School Spirit Specialists to assist you with selecting the best ideas for stocking your School Spirit Shop, Booster Stand, Fundraiser, Swag, Event… and get you ready to spread the spirit!

Which custom products and ideas are best for your group?

There are so many factors to consider and so many products to select from…When choosing the best products and the designs for your shop or event consider the following:

• Consider the age group of your buyers – Are you specifically selling to students? If you have an Elementary School store, for example, you may want a portion of your merchandise to include fun and safe ideas in the $5.00 range so the students can bring pocket money and be able to purchase on their own.

• Always remember Parents and Staff – Parents and Staff will also be customers therefore you need to stock products and sizes that will appeal to them as well. Umbrellas, Totes, Mugs and Tumblers, Tech Ideas are all great ideas.

• Involve the whole Community – Do you sell at Public events that are attended by the community at large? – Be sure to have products that will get the whole town and community involved in school activities and spread school spirit. T-shirts, Hats, Umbrellas, Yard Signs… are always welcome.

• Focus on School Activities – Selling at school activities, music programs, theatre productions, fairs, Open Houses, or of course games? Be sure to have products on hand that not only have the custom logo of your group but also tie in with the activity – stadium cushions, commemorative spiritwear, rally towels…

• Highlight Special Events – If selling at special events always be sure to have some products that are commemorative of the event. These products can include the name and/or the date of the event such as the Prom or raduation or playground opening as a part of the logo design.

• Celebrate your Mascot – If your school has a popular mascot and you really want to build school spirit then be sure to include the mascot in the majority of your product logos. Also consider products in the shape of your mascot.

• Price Thoughtfully– Price your items fairly so you will attract all customers and turn your inventory quickly. When selecting products be sure to have a range of price points and price in round numbers and you will attract quick sales .

• Create great Artwork/Designs – The products you select are important but equally important is the design/logo/text…that you choose to put on those products. The designs are what will sell the product and what will make those products unique to your shop/event/fundraiser. The right design can get everyone wanting to buy.

• Be on top of Trends and What’s Happening – Every school population, attitude, and community is different and therefore the products in your specific shop should reflect what is going on in your school. What are the “Hot” trends? What are kids excited about? What are the “Big” events that are coming up. Tie in your products with those themes and always be sure to work in the school colors and mascot!

Get the Word Out! -This is KEY to a successful sale or fundraiser. Before you even start to sell start spreading the word through newsletters, websites, fliers and of course on all your social channels. Offer “early bird” discounts for folks who want to get a head start on purchasing swag.

What are Best Sellers?

We are often asked about what the best selling ideas might be. This can vary from group to group and region to region. When you speak with one of our School Spirit Specialists we will ask you about your group/event/fundraiser and what is going on at the school. We always suggest that you select ideas with a core group of products in mind from our different categories and at different price points to be sure you have something for everyone.

Here are some quick Fan Favorites that are always crowd pleasers!